Many consultants consider that providing some Fr** consultancy will assist them in developing a relationship and therefore work with a client. I have a real problem with the Fword in that it gives all the commitment and risk to the provider and none to the buyer. Typically it’s treated with less respect by the buyer because it doesn’t matter as its F***. With all consultancy and advice once you've given it you can’t take it back. Sometimes the clients problem is so basic that as a consultant you can provide the solution in a few words, don’t because you'll end up with a very happy lost prospect whose had his problem solved for nothing. Providing Fr** (there I still can’t say it) consultancy undervalues what you're offering.
However for those with an empty pipeline or who are weak closers Fr** is a way of engaging the customer. If you feel you must offer something try the following "lets meet up for X hrs next week. Lets agree now that if you don’t get value from that meeting we will shake hands I'll walk away and you'll owe me nothing, if, however, you do get value then you agree to pay me £X." When I've used this line as a close and it’s been accepted I've always got paid for that meeting getting paid for subsequent meetings or projects is then a non issue.