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There is a lot of interest these days about growth in the
economy and providing support for high growth businesses. The latest is the Growth Accelerator Programme, and the
objective of this initiative is to drive employment growth; and this is based on one key
statistic. That is high growth (read 20%+ per annum growth) businesses
represent roughly 5% of all companies but drive about 50% of all employment
growth.
As the economy remains sluggish, more and more focus is
going to be placed on these companies as they are our best chance of dragging
ourselves out of the economic doldrums we find ourselves in. Being a high growth business is not easy in fact its a
challenging environment in which to live. There are none the less a lot of
ambitious business owners who would like to have a high growth business.
So what are the key things to have in place to give
yourself the best chance of making it as a high growth business?
The first thing is ambition, no ambition, no growth it's
about as basic as it gets.
With ambition comes the drive and the will to change
things and to take that step into the unknown.
Having some sort of vision for your business. Its great
if you can articulate it clearly and succinctly. A colleague of mine says that
if you can't describe your business (why you do what you do) in 10 seconds there
you don't understand it enough. I'm not sure I entirely agree as I have met
many high growth business owners who are somewhat surprised to themselves
heading such businesses. Nevertheless knowing where you are going and why you
are going there will provide a focus to your activities
Third is leadership. The ability to inspire others be they
your staff or customers. You act as a lightning rod for their ambitions and
desires and so carry them forward. Even when things look dark and foreboding
people will follow you as you can convince them that this is the right way. You
create loyalty amongst your staff and customers which is necessary to underpin
long term high growth.
Fourth and lastly at least in my book is Management. The
high growth environment is relentless is its pursuit of weaknesses in a business.
To survive and be successful you need to have the talent in your management
team to take the business forward. This is particularly relevant as the
business owner will become more and more remote to the business detail as it
grows and will become increasingly reliant on his management team to deliver
the goods.
This list is by no means exhaustive but these, are for me
at least, the key attributes that a company needs to be
successful as a high growth business. What do you think?
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Exigent Consulting provides specialist services for High Growth Businesses, Business Turnaround, and Mentoring to the Small and Medium Business. We help business owners improve the profit performance of their business.
