This was one of the most frustrating polls I’ve undertaken, mainly due to the length of time it’s taken to get a reasonable response to my question. It did occur to me that one of the reasons for the poor response was people’s reluctance to admit that they’d made little or no money from Twitter; particularly given the hype surrounding Twitter as the place to be for cutting edge Social Network Marketing. More realistically, however, we shouldn’t be surprised at how few respondents actually made any money from Twitter as it is still a new medium and most of us are still learning how to use it.
The bald facts are that 63% of all respondents have made no money from Twitter, and a further 23% less than 1000. Only 14% of respondents have made more than 1000 and 8% have made more than 10000. I'd be interested in your comments.
This is exactly what I have been saying! The upfront conversions from social media marketing are not good, Twitter in particular has what I call tire-kicker syndrome. The benefits of social media marketing are very much the same as any other traditional image building strategy, long-range and difficult to quantify. Great poll!
ReplyDeleteProfessor John P. J. Zajaros, Sr.
Hi John,
ReplyDeleteI think you are right, building a Social Marketing presence is only part of the story. It takes a lot of persistence to build momentum to get a decent ROI. The biggest drawback is the amount of time investment required, and as most people are time poor this is potentially a serious problem when using social marketing